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CBR Brewing Company, Inc.
(the "Company"), through its subsidiaries and affiliates, is
engaged in the production, distribution and marketing of Pabst Blue Ribbon beer
in the People's Republic of China ("China" or the "PRC"). These subsidiaries and
affiliates include Zhaoqing Blue Ribbon Brewery Noble Ltd ("Noble Brewery"), Zao
Yang Blue Ribbon High Worth Brewery ("Zao Yang High Worth Brewery"), and Zhaoqing
Blue Ribbon Beer Marketing Company Limited (the "Marketing Company"). The Company
also owns a Pabst Blue Ribbon brewing facility in Zhaoqing ("Zhaoqing Brewery").
As of December 31, 2002, the Company owned effective interests of 60%, 24%, and 33%
in three brewing facilities in the PRC producing Pabst Blue Ribbon beer which are
managed by the Company. The Company produces Pabst Blue Ribbon beer under a sublicense
agreement with Guangdong Blue Ribbon Group Co. Ltd., an affiliated company, which expires
concurrently with the expiration of the existing master license agreement between Guangdong
Blue Ribbon Group Co. Ltd. and Pabst Brewing Company on November 6, 2003.
During the years ended December 31, 2002, 2001 and 2000, the Company sold 170,102 metric tons,
152,967 metric tons, and 195,510 metric tons of beer, respectively.
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Effective
February 28, 2003, CBR Brewing Company, Inc. reincorporated from the State of Florida
in the United States to the British Virgin Islands ("BVI") by merging into its wholly-
owned BVI subsidiary, High Worth Holdings Ltd. ("Holdings"). This off-shore reincorporation
was accomplished for tax planning purposes, since all of the Company's assets and operations
are currently located in China and are expected to continue to be located outside the United
States in the future. The reincorporation had no effect on the Company's current business
operations in China. On March 3, 2003, Holdings changed its name to CBR Brewing Company
Inc. (hereinafter referred to as the "Company", which term shall include, when the context
so requires, its subsidiaries and affiliates) and members of the Board of Directors were
replaced by the Board members of the Florida corporation.
The Agreement and Plan of Merger dated January 24, 2003 was approved by majority of shareholders
of each class of common stock outstanding as of December 31, 2002. Holdings was the surviving
corporation subsequent to the merger and possesses all of the rights, privileges, powers and
franchises and is subject to all the restrictions, disabilities and duties of the dissolved
Florida corporation. Each Class A share of the Florida corporation was converted into one
fully paid and non-assessable (with no par value) Class A share of capital stock of the BVI
corporation and each Class B share of the Florida corporation was converted into one fully
paid and non-assessable (with no par value) Class B share of capital stock of the BVI corporation.
The surviving BVI corporation assumed and continued the public reporting obligations of the
dissolved Florida corporation under new OTC Bulletin Board trading symbol ("CBRAF"), and the
consolidated operating results of the Company continued without interruption.
Since November 1994, the Company has owned a 60% interest in Zhaoqing Blue Ribbon High Worth Brewery
Ltd., a Sino-foreign joint venture ("High Worth JV"), which, through its subsidiaries and affiliates,
is engaged in the production and sale of Pabst Blue Ribbon beer in the People's Republic of China
("China" or the "PRC"). The other 40% interest in High Worth JV is owned by Guangdong Blue Ribbon
Group Co. Ltd. ("Guangdong Blue Ribbon"), a related company. Substantially all of the beer currently
sold by the Company is marketed under the Pabst Blue Ribbon label, and is brewed under a sub-license
agreement with Guangdong Blue Ribbon, which, through an assignment and transfer, obtained its license
from Pabst Brewing Company ("Pabst US"). All of the Company's business operations are located in
the PRC. The sub-license agreement expires on November 7, 2003.
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The Company is engaged in the business of brewing, distributing
and marketing Pabst Blue Ribbon beer and other local beer in China.
As of December 31, 2002, the Company owned effective interests of 60%,
24% and 33% in three brewing facilities mainly producing Pabst Blue Ribbon
beer in China, all of which are managed by the Company. The Company is
also presently responsible for the marketing and sale in China of Pabst Blue
Ribbon beer produced by the three brewing facilities. In 2000, the Company
owned an effective interest of 9% in a fourth brewing facility. However during
April 2001, as a result of continuing operating losses and adverse market
conditions, the Company conducted discussions with its partner, resulting in
an agreement to withdraw from the fourth brewing facility. In 2000, the
Company, through Holdings, also owned a 51% effective interest in a fifth
brewing facility producing local brand beer, but the production and operation
of this brewery was formally terminated in December 2000. The Company wrote off
its investment in this brewery during 2001.
China is currently ranked as the second largest beer producer and
consumer in the world behind the United States. The Company produces Pabst
Blue Ribbon beer in China under a sub-license expiring on November 7, 2003.
The majority of the beer production is concentrated in two breweries located
in the City of Zhaoqing, which is approximately 100 miles from Hong Kong in
the Guangdong Province of China. Pabst US provides quality control assistance
to the Company on a regular basis. The Company markets Pabst Blue Ribbon beer
in all major provinces in China. The Company currently maintains offices in
Beverly Hills, California, Hong Kong and the City of Zhaoqing.
High Worth JV holds certain licensing rights for Pabst Blue Ribbon beer
and also directly owns 100% of a Pabst Blue Ribbon brewing complex ("Zhaoqing
Brewery"), and, through a subsidiary, a 40% interest in Zhaoqing Blue Ribbon
Brewery Noble Ltd., a Sino-foreign joint venture ("Noble Brewery"). Noble Brewery
owns a second Pabst Blue Ribbon brewing complex that is also managed by Zhaoqing
Brewery. A subsidiary of Noble China, Inc., a Canadian public company, owns the other
60% interest in Noble Brewery.
High Worth JV also indirectly owns a 70% interest in Zhaoqing Blue Ribbon
Beer Marketing Company Limited, a PRC company (the "Marketing Company"), which conducts
the sales, advertising and promotional efforts for the Company's production of Pabst
Blue Ribbon beer in China, resulting in the Company owning a 42% net interest in the
Marketing Company. The remaining 30% interest in the Marketing Company is directly
owned by Guangdong Blue Ribbon. Through its ownership in High Worth JV, Guangdong
Blue Ribbon also has a 28% indirect interest in the Marketing Company.
In January 1998, the Company, through High Worth JV, established a joint venture
company, Zao Yang Blue Ribbon High Worth Brewery Limited ("Zao Yang High Worth Brewery"),
which is located in Hubei Province, is the third Pabst Blue Ribbon brewing complex in
China and is managed by Zhaoqing Brewery. High Worth JV owns a 55% interest, equivalent
to an effective interest of 33%. Zao Yang Brewery, an unaffiliated company in Hubei
Province, owns the other 45% interest in Zao Yang High Worth Brewery.
In November 2002, High Worth JV and Zao Yang Brewery agreed to contribute additional
capital of RMB 24,444,500 to Zao Yang High Worth Brewery in proportion to their respective
equity interests of 55% and 45%. High Worth JV contributed RMB13,444,500 through a deduction
from its intercompany balance due from Zao Yang High Worth Brewery and Zao Yang Brewery
made a cash contribution of RMB 11,000,000 effective December 31, 2002.
Effective December 31, 1997, the Company, through High Worth JV, entered into a
Settlement Agreement with Guangdong Blue Ribbon to acquire a 51% interest in Sichuan
Brewery, equivalent to an effective interest of 31%. Prior to the completion of the
51% interest acquisition, pursuant to an Equity Transfer Agreement signed on January
19, 1999, High Worth JV received a 15% consideration-free equity interest in Sichuan
Brewery, equivalent to an effective interest of 9%.
On June 5, 1999, a formal Joint Venture Agreement was signed among Le Shan City
E Mei Brewery, High Worth JV and Wai Shun Investment Limited, an unaffiliated Hong Kong
company, to form Sichuan Blue Ribbon Brewery High Worth Ltd. ("Sichuan High Worth Brewery")
and the business of Sichuan Brewery was transferred to Sichuan High Worth Brewery. The total
registered and paid-up capital of Sichuan High Worth Brewery was RMB 51,221,258. High Worth
JV's 15% equity interest is consideration-free but is entitled to share in the profits of
Sichuan High Worth Brewery.
During April 2001, as a result of continuing operating losses and adverse market
conditions, the Company conducted discussions with its partners in Sichuan High Worth Brewery,
resulting in an agreement to withdraw from Sichuan High Worth Brewery. The Company agreed
to give up its effective interest of 9% in Sichuan High Worth Brewery, and was released from
any liability for the brewery's accumulated losses. As part of this agreement, Sichuan High
Worth Brewery's right to produce Pabst Blue Ribbon beer was terminated. This transaction did
not have any impact on the Company's results of operations or financial position, since the
sales of Sichuan High Worth Brewery in the Sichuan region have been reallocated between Zhaoqing
Brewery and Noble Brewery and the interest in Sichuan High Worth Brewery was originally acquired
for no consideration.
On October 18, 1999, Holdings, through its wholly-owned subsidiary, March International
Group Limited ("March International"), signed a formal Joint Venture Agreement with Jilin Province
Jiutai City Brewery and Jilin Province Chuang Xiang Zhi Yie Ltd., both of which are unaffiliated
PRC companies, to form Jilin Lianli (CBR) Brewing Company Ltd. ("Jilin Lianli Brewery"). Jilin
Province Jiutai City Brewery and Jilin Province Chuang Xiang Zhi Yie Ltd. received equity interests
in Jilin Lianli Brewery of 40% and 9%, respectively. Subsequent to the improvement of the brewing
equipment and the installation of a new packing line, Jilin Lianli Brewery commenced operations
in May 2000. However, due to weak market response and the inability of the Chinese local partners
to honor their portion of the working capital commitment, the production and operation of Jilin
Lianli Brewery was formally terminated in December 2000. As of December 31, 2001, the Company has
written off a total of RMB 13,788,500 with respect to this investment. On July 9, 2002, March
International was formally dissolved.
Noble China Inc. is a Canadian public company formerly listed on the Toronto Stock Exchange
which is the 60% shareholder of Noble Brewery. Noble China Inc. has publicly reported that in May
1999 it entered into a license agreement with Pabst US granting it the right to utilize the Pabst
Blue Ribbon trademarks in connection with the production, promotion, distribution and sale of beer
in China for 30 years commencing in November 2003. In consideration for the license agreement, Noble
China Inc. reported that it had paid Pabst US US$5,000,000 for the right to use the Pabst Blue Ribbon
trademarks and agreed to pay royalties based on gross sales. Noble China Inc. has also recently
publicly reported that it was experiencing severe financial difficulties, was unable to meet its
financial commitments and was insolvent, and was considering various courses of action.
As of December 31, 2002, the Company has not yet obtained a renewal of the Pabst Blue Ribbon s
ub-license agreement. The inability of the Company to obtain a sub-license from Noble China Inc.
or to renew the Company's sub-license or enter into some other form of strategic relationship
under acceptable terms and conditions to allow the Company to continue to produce and distribute
Pabst Blue Ribbon beer in China would have a material adverse effect on the Company's future
results of operations, financial position and cash flows.
During December 2000, the Company and Noble China Inc. signed a memorandum pursuant to
which a management committee was established to evaluate the potential to coordinate and enhance
the operations of Zhaoqing Brewery, Noble Brewery and the Marketing Company. Effective January
1, 2001, the management, marketing, production and operations of Zhaoqing Brewery, Noble Brewery
and the Marketing Company were pooled together under a newly-created management entity named "Blue
Ribbon Enterprises" in order to achieve improved coordination of human, financial, production and
marketing activities. Under this arrangement:
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Certain administrative expenses of the Marketing Company, Zhaoqing Brewery and Noble
Brewery, as well as the total production volume of Zhaoqing Brewery and Noble Brewery and the
related direct variable costs incurred for beer production of the two breweries, were pooled
and re-allocated among Zhaoqing Brewery and Noble Brewery at a 1 to 2 ratio, respectively, in
proportion to each brewery's respective production capacities. In order to maximize production
efficiencies at the present reduced levels of sales volume, Noble Brewery is currently producing
all of the beer sold by both Zhaoqing Brewery and Noble Brewery.
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Certain direct selling expenses and advertising expenses incurred by the Marketing Company
relating to the sale of beer products from the two breweries are allocated among Zhaoqing Brewery
and Noble Brewery at a 1 to 2 ratio, respectively, either through intercompany transfer pricing
adjustment or direct absorption.
The administrative, direct selling and advertising expenses of the Marketing Company and the
direct variable costs incurred for beer production of the two breweries were allocated at cost.
This pooled management structure is expected to achieve greater efficiency and improved operating
profitability. However, Zhaoqing Brewery, Noble Brewery and the Marketing Company each remain as
legally distinct entities. The management committee is also responsible for commencing a study to
evaluate the formation of a new unified company.
Under the new management team, the Company implemented a restructuring program that eliminated
the positions of a total of 538 employees, of which 313 were from Zhaoqing Brewery, 177 were from Noble
Brewery and 48 were from the Marketing Company. Restructuring payments to these employees totaled
RMB 20,396,494 by Zhaoqing Brewery, RMB 8,729,830 by Noble Brewery and RMB 1,912,742 by the Marketing
Company. The Company recorded restructuring costs of RMB 22,309,236 for the year ended December
31, 2001.
During the year ended December 31, 2001, the Company's controlling shareholder, Shenzhen
Huaqiang Holdings Limited ("Huaqiang"), announced that it had acquired a 19.6% equity interest
in Noble China Inc. Huaqiang is a company controlled by the Province of Guangdong.
Effective January 10, 2002, Zhaoqing City Lan Wei Alcoholic Beverage (Holdings) Limited
("Lan Wei") acquired from Huaqiang all of its equity interest in the Company. Combined with Lan
Wei's prior common stock holdings in the Company, Lan Wei has an approximately 64.3% equity interest
in the Company. The transaction has approved by the relevant PRC governmental authorities in
April 2002. Lan Wei is a company controlled by the City of Zhaoqing.
In February 2002, Lan Wei acquired common shares representing an additional approximately
7.2% equity interest in the Company from a third party in a private transaction. As a result of
this transaction, management and the board of directors of the Company were changed on January
22, 2002. As part of the previously described transaction, Lan Wei also acquired Huaqiang's
19.6% equity interest in Noble China Inc.
On April 3, 2002, Noble Brewery was served with a preservation order from the High Court
of Shandong Province freezing a portion of its bank accounts with aggregate balances of approximately
RMB35,700,000, in connection with litigation between Noble China Inc., Shandong Noble Brewery Ltd. and
China Coast Property Development Ltd., with respect to Noble China Inc.'s 1994 investment in Shandong
Shouguang Brewery Co. Ltd. China Coast Property Development Ltd. is asserting a total claim against
Noble China Inc. of approximately RMB53,100,000. Noble China Inc., through its wholly-owned
subsidiary, Linchpin, owns a 60% interest in Noble Brewery.
The court order specified that a total of RMB53,100,000 was to be retained by Noble Brewery
pending resolution of the litigation. Accordingly, in addition to the RMB35,700,000 of funds frozen,
Noble Brewery will also be obligated to withhold potential dividend distributions or equity interests
due to Linchpin of RMB17,400,000. Noble Brewery has engaged legal.counsel in the PRC to file a challenge
to the court order, but there can be no assurances that this effort will be successful.
Management of Noble Brewery believes that Noble Brewery's operations will not be impaired as a
result of the court order freezing a portion of its bank accounts, and that Noble Brewery has adequate
working capital resources to fund its current operating requirements.
In May 2002, Noble Brewery declared a dividend distribution of RMB75,511,040, of which
RMB30,204,416 has been paid to High Worth Brewery, while the dividend payable to Linchpin amounting
to RMB45,306,624 can only be remitted to Linchpin when the preservation order is released and approval
from the Foreign Exchange Bureau is obtained.
On July 19, 2002, Noble China Inc. announced that the Shandong Court ruled against it and
ordered it to pay the amount of claims in the sum of US$3,999,988 and RMB20,000,000 plus legal costs
of RMB541,210, and interest from June 21, 2001 within one month of the judgment. Noble China Inc.
announced that it would appeal the Shandong Court's decision to the Supreme Court of the PRC.
On September 23, 2002, the Shandong Court issued a new preservation order to those banks where
Noble Brewery kept its previously frozen funds, requiring them to extend the period of preservation for
an additional six months until March 23, 2003. On March 21, 2003, the Shandong Court further extended
its Preservation Order for another six months to September 23, 2003.
On July 22, 2002, Noble China Inc. held its Annual and General Meeting of Shareholders. A Special
Meeting of Shareholders and a Meeting of Debenture holders were also held on July 22, 2002 to seek
approval for certain amendments to the 9% Convertible Subordinated Debentures and to the Trust Indenture
governing the Debentures. Noble China Inc. has CN$30,000,000 of outstanding Debentures. As a result
of ongoing discussions between the major Debenture holders and the City of Zhaoqing, which is indirectly
a major shareholder of Noble China Inc., regarding a possible restructuring of Noble China Inc., the
amendments to the Debentures and to the Trust Indenture were not presented for a vote at the Special
Meeting of Shareholders and at the Meeting of Debenture holders; both such meetings were instead adjourned
to times and places to be determined. The Board of Directors of Noble China Inc. was re-elected and
confirmed its short-term assistance to facilitate the negotiations between the major shareholder of Noble
China Inc. and the major Debenture holders. The Directors of Noble China Inc. indicated that if the
major shareholder and major Debenture holders could not reach a resolution on an appropriate restructuring
plan that the Board of Directors could support in the interest of all shareholders and Debenture holders
within 60 days, the Board of Directors would resign.
On September 3, 2002, Noble China Inc.'s report for the three months ended June 30, 2002 disclosed
that although the major shareholder and the major Debenture holders were continuing their discussions,
no meaningful process had been noted and the Directors planned to resign on September 20, 2002.
On September 24, 2002, a press release by Noble China Inc. announced that one of its three directors
had resigned on September 20, 2002, and that the remaining two directors intended to resign. On
November 12, 2002, Noble China Inc. held a meeting of shareholders to elect a new Board of Directors
to consist of three members; three candidates nominated by Lan Wei, a company controlled by the City
of Zhaoqing, were elected to the Board of Directors.
On February 13, 2003, Noble China Inc. announced that it had requested and had been granted
permission to voluntarily delist its common shares from the Toronto Stock Exchange effective February
14, 2003.
Discussions between holders of a majority of the Debentures and representatives of the City of
Zhaoqing regarding a reorganization of Noble China, Inc. resulted in a preliminary agreement in principle
with respect to settlement in full of the outstanding Debentures. Discussions between representatives
of the City of Zhaoqing and Pabst Brewing Company regarding a reorganization of Noble China, Inc. and a
restructuring of the master license agreement that becomes effective on November 7, 2003 resulted in
the execution of a non-binding term sheet in March 2003. These agreements are both conditional on
Noble China, Inc. being able to implement a formal reorganization of its debt and equity securities.
The successful reorganization of Noble China, Inc. is subject to the preparation and execution of
definitive agreements and a plan of reorganization, compliance with all applicable laws and regulations,
and the funding, approval and consummation of a court-approved reorganization plan of Noble China,
Inc. Accordingly, as a result of the uncertainty with respect to these matters, there can be no
assurances that Noble China, Inc. will be successfully reorganized or that the Company and Noble
Brewery will be able to retain the right to produce and distribute Pabst Blue Ribbon beer in China
subsequent to November 7, 2003.
As of December 31, 2002, the Company and Noble Brewery have not obtained a renewal of their respective
Pabst Blue Ribbon sub-license agreements, which expire on November 7, 2003. The inability of the Company
or Noble Brewery to obtain or renew a sub-license from Noble China Inc. or enter into some other form
of strategic relationship under acceptable terms and conditions to allow the Company and Noble Brewery
to continue to produce and distribute Pabst Blue Ribbon beer in China would have a material adverse
effect on the Company's future results of operations, financial position and cash flows. |
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