NEWS
BULLETIN
Wednesday, May 16, 2001
 

CBR Brewing Company, Inc. Reports First Quarter 2001 Operating Results

Hong Kong, May 16, 2001 - CBR Brewing Company, Inc. (OTC Bulletin Board: CBRB) (the "Company") announced the results of its operations for the three months ended March 31, 2001, reporting net sales of $25,598,495 and a net loss of $1,013,625, as compared to net sales of $35,780,582 and net income of $572,866 for the three months ended March 31, 2000. Included in the net loss for the three months ended March 31, 2001 was a charge of $331,325 for the impairment of property, plant and equipment relating to the shut-down of the Jilin Lianli Brewery. Net loss per common share (basic and diluted) was $0.13 per common share in 2001 as compared to net income per common share (basic and diluted) of $0.07 in 2000. Weighted average common shares were 8,010,013 in 2001 and 2000 (basic and diluted). 

During the three months ended March 31, 2001 and 2000, the Company sold 41,701 metric tons and 58,394 metric tons of beer, respectively, a decrease of 28.6%. Beer sales decreased in 2001 as compared to 2000 as a result of a decrease in volume of beer sold, reflecting a weakening in consumer demand for foreign branded premium beers in China and the intense competition among all breweries in China. The Company expects that these pressures will continue over the near-term. Although the Company has commenced an overhaul of its operations and marketing programs in order to return to profitability in the near future, there can be no assurances that the Company will be successful in this regard. 

The Company, through its subsidiaries and affiliates, is engaged in the production, distribution and marketing of Pabst Blue Ribbon beer in China. As of March 31, 2001, the Company owned effective interests of 60%, 24% and 33% in three brewing facilities in China producing Pabst Blue Ribbon beer that are managed by the Company. The Company produces Pabst Blue Ribbon beer under a sublicense agreement with Guangdong Blue Ribbon Group Co. Ltd., an affiliated company, which expires concurrently with the expiration of the existing master license agreement between Guangdong Blue Ribbon Group Co. Ltd. and Pabst Brewing Company on November 6, 2003.  

Noble China Inc. is a public company listed on the Toronto Stock Exchange that is the 60% shareholder of a Pabst Blue Ribbon brewing facility in Zhaoqing, China in which the Company has a 24% net equity interest. Noble China Inc.'s 2000 Annual Report stated that in May 1999 it had entered into a license agreement with Pabst Brewing Company granting it the right to utilize the Pabst Blue Ribbon trademarks in connection with the production, promotion, distribution and sale of beer in China for 30 years commencing in November 2003. Management of the Company has met with representatives of Noble China Inc. in an attempt to explore a potential relationship subsequent to November 2003. Management is currently unable to predict the effect that this development may have on the Company's operations subsequent to November 2003. However, the inability of the Company to obtain a sub-license from Noble China Inc. on acceptable terms and conditions that would enable the Company to continue to produce and distribute Pabst Blue Ribbon beer in China would have a material adverse effect on the Company's future results of operations, financial position and cash flows. 

During December 2000, the Company and Noble China Inc. signed a memorandum pursuant to which a management committee was established to evaluate the potential to coordinate and enhance the operations of the entities in China controlled by the Company and Noble China Inc. that produce, distribute and market Pabst Blue Ribbon beer. Effective January 1, 2001, the management, marketing, production and operations of each company's respective operations were pooled together under a newly-created management entity named "Blue Ribbon Enterprises" in order to achieve improved coordination of human, financial, production and marketing activities. However, these entities will remain as legally distinct entities. This pooled management structure is expected to achieve improved efficiency and operating profitability. After the pooled management structure has begun to function smoothly, it is expected that the management committee will commence a study to evaluate the formation of a new unified company to produce, distribute and market Pabst Blue Ribbon beer in China.

For further information, contact investor relations at (310) 274-5172. 


 


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